As 2021 comes to a close, all musicians should be preparing for the new year. This includes securing performance schedules, lining up collaborations, and, most importantly, revisiting marketing strategies.
Think of what you wish to accomplish and how you can get it done. How have you been promoting your music? Have those methods been working for you? These are things you need to take into consideration so that you do not go into the new year making the same mistakes or feeling stagnant.
Let's review three marketing goals that every artist should have for 2022.
Revamp Your Ads
Make sure that you spruce up your social media paid advertisements. Consider new graphics and visuals that you can put money behind. There is nothing wrong with keeping your previous sponsored posts in rotation. However, you'll need to add something fresh to the timeline.
If you are an artist who hangs flyers and uses billboards or magazine ads, make sure you submit new content in these spaces. New photos, new music images, etc., will attract new eyes.
Touch Base With Your Contacts
Go over that email list and reach out to your contacts. This is important as you plan your 2022 schedule. There may be events and networking events that they can help you attend. Or, they may know of upcoming promo opportunities that could benefit you. Reach out to get the ball rolling.
Keep Your Social Media Current
Make sure that you are posting your most recent music videos, songs, features, and photoshoots to keep your audience engaged. While social media can be exhausting at times, you cannot allow your profiles to go stagnant as an artist.
We're confident you've been doing an excellent job with your marketing, so keep up the great work in 2022. And always remember, your friends here at Viral Media Boost are here to help!
Tips For Beginner Music Ghostwriters
Ghostwriters are a vital part of the music industry. They serve as the creative driving force behind many of today's biggest names. Countless musicians depend on ghostwriters to make their projects stand out. Becoming a ghostwriter is a popular career option among artists who have not achieved mainstream success but still want to work in the music business.
Check out some of our key recommendations for beginners who wish to start successfully ghostwriting for musicians.
Make Quality Demos
Make sure that you record your music so that other artists can preview it. They may be interested in songs you've already recorded that can be easily purchased and re-recorded, so be sure that the demos are quality.
Copyright Your Music
Even as a ghostwriter, you can still own the rights to the songs you sell. Protect your work by copyrighting so that you receive proper royalties.
Build a Strong Social Media Presence
Let your followers know you are a ghostwriter and post samples of your demos with appropriate hashtags. Here are a few of the most relevant ghostwriter hashtags: #ghostwriter #ghostwriterforhire #ghostwriters #ghostwriter4hire #ghostwriterscrew #ghostwriterLA
Speak With the Artist Often
Keep the communication open with the artist you're ghostwriting for. They will likely have a subject matter they want to speak about, so you'll need to make sure their vision for the record is clear before you begin writing unless they select a song you've pre-recorded.
Provide Multiple Recordings of the Song
Send the artist multiple versions of the song. Not only will this give them options, but it will show off your versatility as a ghostwriter.
While you are also an artist, remember that ghostwriting for someone else means that you are executing their musical vision. Be flexible with your beat selections, lyrics, cadence, and any other aspects of the record. You want to keep your client happy.
We know that it can be hard to transition from making music for yourself to making it for others. However, there is excellent money in ghostwriting. According to Forbes, ghostwriters can bring in anywhere from $10,000 to $20,000 upfront for their anonymous writing on a project. The time to get in the game is now.